If you’re managing a small business that depends on the Internet for at least some of its marketing, the way that you use your email can either help you or hurt you. Your email address itself can give people a good or a bad impression of your company. Did you know that 80% of all commercial emails are never even looked at?
If you are still using Hotmail, Gmail, or similar web mail systems for your business, you are sending the
wrong ‘message’. If you want to be taken seriously, you need to have an inbox at your own domain, specific to your business, that tells the world you can afford to spend $10 to register a domain plus another $5 to $10 a month to host it.
There are four key components to every email: your address, the subject line, message text, and your signature. Mess up on any of them and you could look foolish and unprofessional to the world.
Here’s a good article I found that covers how to avoid getting a bad image: What Does Your Email Say About You?