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13 Mar 2013

Clearwater Web Design Industry

13, March 2013 by profitgate
profitgate
Web Design
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When I Google “Clearwater Web Design” (with quotes), I see over 37,000 results! Using the quotes before and after your search phase gives you only the results that have your exact words in it. Without the quotes, Google shows not only those web pages, it adds all those with any of the words in your search query. Now you see 1,800,000 results!

But even with 37,000 pages of web designers, most business people find it a daunting task to choose one company. Here’s some tips:

General Rules for choosing your web professional!

Beware of web companies that:

• Have been in business less than two to three years.

• Have extremely confusing or graphically challenged websites.

• Never answer their phone when you call.

• Guarantee success, suggest that they are the only source of something, or infer you will be rolling in money in 30 days.

• Have open complaints at the Better Business Bureau.

• Offer any type of services for dirt-cheap.

• Have “privacy protection” on their domain so you are not able to distinguish who owns it or where it is located. (See Chapter 3 regarding Domains.)

• Operate outside the U.S. (Time differences and language alone make this a problem, as well as any legal issues.)

• Have no references available for you to corroborate.

Any of the above characteristics are “red flags” in choosing a dependable and reputable company. It is important you ask for references or a list of clients to contact so you can get their input and opinions before deciding on which company to go with.

Choosing Your Designer

If you are considering hiring a professional web designer, ask them what software program they use to build websites. The software program most commonly used by professionals is Dreamweaver, also known as Adobe® Dreamweaver® CS (CS stands for Creative Suite).

There is another program called Microsoft FrontPage, which is used by many amateurs, as well as some professionals. In either case, be careful, check references and look at other sites they have built. You should evaluate web designers by their site work.

Planning Your Site

You should have an outline planned and ready before you even talk to a designer. Figure out what your site will have on it, then when you get quotes from designers, you can compare “apples with apples”. You will need to answer these questions:

a. What is the purpose of the site? (To sell online, get phone calls, etc.)

b. What is the “core message”? (The most important benefit to your customers, in as few words as possible.)

c. How many pages will the site have?

d. What will each page be named? (What will labels for links show?)

e. What content will be included on each page?

f. Will there be a company logo?

g. Who will provide the photos, graphics, and text?

The Six Rules of Successful Designs

In order to be successful, and make money, your website should have the following anatomy:

1. The components (all the various features) of the site are easy to understand and navigate. The site is not cluttered or confusing.

2. The site will have professional-looking graphics and a good general appearance. It does not have to be breathtaking or impressive.

3. The company products or services are explained – from the home page and all through the site. (A “home page” is the main entrance.)

4. When going from one page to another, the structure (headings, page-links, color scheme, & footers) should remain consistent. This gives visitors comfort knowing they are on the same site.

5. There is sufficient information to either sell visitors, or get them to contact you, depending on the purpose of the website. This information must be on your site in HTML, not embedded in images, so that the search engines can also read it.

6. There is a “call to action”, something that encourages people to act now – either to contact you or buy something.

The six rules above are so important, that if you neglect any of them, your site will very likely fail. It is also best not to depend on any one person’s opinion on your site, request feedback from multiple people.

TESTIMONIALS

ProfitGate worked magic on our website! Dan and Julie covered all the bases, and even though we don’t talk tech, Julie walked us through everything, sometimes two or three times! We are so pleased with our website and have gotten rave reviews from clients and candidates. In the competitive world of Executive Search, you have to set yourself apart. We believe we accomplished some of that with a user friendly site that works proactively for our candidates. We love our website!

– Leonard A. Schwartz

ProfitGate worked magic on our website! Dan and Julie covered all the bases, and even though we don’t talk tech, Julie walked us through everything, sometimes two or three times! We are so pleased with our website and have gotten rave reviews from clients and candidates. In the competitive world of Executive Search, you have to set yourself apart. We believe we accomplished some of that with a user friendly site that works proactively for our candidates. We love our website!

- Leonard A. Schwartz

Thank you Profit Gate for helping us get our ecommerce site up and running. We had tried twice before to do it on our own without success. We needed a lot of help and Julie and Sandra really came through for us. We have always been a small, regional distributor, now we have the same exposure as the big guys and are selling our products all over the country.

- Jim Oman

After many months of trying to decide if I was ready to take the plunge into opening an online store I finally felt it was time to take my business the next level. Dan, Julie and Sandra at Profit Gate were all very instrumental in helping me make this decision. I had an existing website that was very lackluster, Julie redesigned my website and added a shopping cart feature that is just exactly what I was looking for. Thanks to everyone at Profit Gate!

- Robert Quick

With a web site like ours, that is not the more common type of information, Profit Gate did a great job and was very patient when dealing with our technical aspects and wants. Whenever I need changes from simple to more complex, they are ready to get it done and make great suggestions along the way. High marks for them indeed!

- Art Galietti

Your knowledgeable and courteous personnel suggested ways to draw customers to the new web site. Profit Gate provides a professional design, web support as needed, and we have found they are “tweaking” the content continuously. We appreciate the time you have spent putting the Web Site together. We have had a crazy summer and I would not have had the time to work on any design and, even if I had, it would not look professional. Thank you,

- Becky Ware

Although my website looked decent before, Profit Gate has definitely made our company look much better! Their professional staff captured exactly what I wanted and brought it to life. Best of all, the fee for doing this was considerably less that I’d expect for such high quality work.

- Bob Circosta

We just want to tell you that we got our first lead from the new website yesterday! They have inquired about a new pool with outdoor kitchen and fireplace. Thank you again! This new website is exactly what we needed!

- Sharon Michel

I really felt confident that Profit Gate could design the website I needed to help drive new business. As I saw the website progressing, I was blown away at how nice it was. Since the completion, we have received very positive customer feedback as well as an influx of new customers. I am very happy with the website and the job done by Profit Gate technical personnel.

- Paul Dietrich

I have been a loyal customer to Profit Gate since 2006. The personal attention and support they have given us is great! They have helped us with a very affordable search optimization program. Profit Gate created a pay per click program as well as natural rankings that have given us first page rankings on Google. For our industry specific products like fasteners for the metal roofing and building industry, this has been very productive. In addition to many US clients we have developed we are now shipping these products to most of the islands in the Caribbean and Canada. This is all due to the search optimization Profit Gate has done for us. I would highly recommend them to any business that is looking to grow and gain visibility for their products!

- Greg Hoffstetter

From start to finish Profit Gate made it easy to increase our business with a very upscale website. Everyone asks “who did your web site?” We tell them “only the best, Profit Gate!

- Barry Nierengarten

Profit Gate has done several web sites for our company and we feel they deliver extraordinary value while providing excellent customer service and a great looking end product. We wish to thank Dan Lewis and his team for all their hard work on our latest project at SnoJax.com. Keep up the good work!

- Brion McMullen

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13575 58th Street North #249
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