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13575 58th Street North #249, Clearwater, FL 33760
20 Aug 2013

How to Reduce Your Spam

Here at Profit Gate’s hosting service, we have a Spam Filter called “Spam Assassin”, right on our servers. This filters over 90% of all spam before it reaches our clients (and me). Even so, there is so much of this annoying junk on the net, that even the 10% getting past our filter is sometimes too much.

When I saw over 100 spam emails a day, I got mad.

How mad? Mad enough to DO SOMETHING ABOUT IT. If you’re with me on this, and mad enough to invest a little of your time, read on.

By spending 15 – 20 minutes a day for several days in a row, I managed to cut my spam down to 20 or 30 a day. What a difference! (Forget about stopping all of it – that ain’t gonna happen, sorry.)

There are two types of “spam” emails – the legal and the illegal.

You can greatly reduce your level of spam by attacking these
systematically. But each type of spam must be attacked differently.

Let’s take each type and go over how to stop them in the future. In
order to tell which type is which, you have to invest a little
time. Look at each spam closely. Here’s what to look for:

Legal Email Ads –

  • These often have nice graphics and may even be a name brand.
  • As required by federal law, they have the company’s name and address somewhere.
  • Most importantly, they always have an “Unsubscribe” link near the bottom that says something like, “If you’d rather not receive future e-mails of this sort, please opt-out here.”

 Illegal Email Ads –

  • These are most often in simple text.
  • They often have links that are fake – hover over the link and see the little popup that shows the actual address it points to; if it does not match the visible link it is fake and often dangerous to click.
  • These emails rarely have a link to unsubscribe. Some do, but when you try to use them, they don’t work.
  • They often have no company name or physical address.

TO STOP LEGAL ADS –

Realize that they use third party firms that send out millions of emails a day. Somehow, you inadvertently gave your permission to be on someone’s mailing list. These lists are bought, sold, and rented all over. You need only find the link to “unsubscribe” and follow instructions. Your email address will then be removed in most cases. It usually takes a week or two for this to happen.

TO STOP ILLEGAL ADS –

Realize that these guys are risking federal prison and major fines. They are very clever at hiding their identity. Therefore, it is not worth the effort to try to track them down. Your main defense is to block them from your email system.

In order to “block” spam, using the most popular email program, Outlook, here’s what you do: (see screenshot below)

  • Go to inbox and Point to the spam email
  • Right click mouse.
  • On the menu, select “Junk E-mail”
  • Click “Add Sender to Blocked Senders List”.

The spam is magically moved to the Junk Email folder. All future mail from that sender also goes straight to junk.

Unfortunately, spammers are clever and use many different FROM addresses. So, blocking them does not always work very well. You have one more option for these pesky vermin – Email Rules. Here’s links to Microsoft’s instructions on how to set up and use them;

– For Outlook 2003 – 2007 –  Click Here

– For Outlook 2010 – Click Here

Basically you just notice some word or phrase  in the spam, for which you can create a rule.

Example: any mail with “Viagra” in the subject line is sent to the junk folder.
Example: any mail with “Gout Pain” in the message body is sent to the junk folder.

I hope this helps you to reduce the wasted time dealing with your daily spam.

ProfitGate worked magic on our website! Dan and Julie covered all the bases, and even though we don’t talk tech, Julie walked us through everything, sometimes two or three times! We are so pleased with our website and have gotten rave reviews from clients and candidates. In the competitive world of Executive Search, you have to set yourself apart. We believe we accomplished some of that with a user friendly site that works proactively for our candidates. We love our website!

– Leonard A. Schwartz

ProfitGate worked magic on our website! Dan and Julie covered all the bases, and even though we don’t talk tech, Julie walked us through everything, sometimes two or three times! We are so pleased with our website and have gotten rave reviews from clients and candidates. In the competitive world of Executive Search, you have to set yourself apart. We believe we accomplished some of that with a user friendly site that works proactively for our candidates. We love our website!

- Leonard A. Schwartz

Thank you Profit Gate for helping us get our ecommerce site up and running. We had tried twice before to do it on our own without success. We needed a lot of help and Julie and Sandra really came through for us. We have always been a small, regional distributor, now we have the same exposure as the big guys and are selling our products all over the country.

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After many months of trying to decide if I was ready to take the plunge into opening an online store I finally felt it was time to take my business the next level. Dan, Julie and Sandra at Profit Gate were all very instrumental in helping me make this decision. I had an existing website that was very lackluster, Julie redesigned my website and added a shopping cart feature that is just exactly what I was looking for. Thanks to everyone at Profit Gate!

- Robert Quick

With a web site like ours, that is not the more common type of information, Profit Gate did a great job and was very patient when dealing with our technical aspects and wants. Whenever I need changes from simple to more complex, they are ready to get it done and make great suggestions along the way. High marks for them indeed!

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Your knowledgeable and courteous personnel suggested ways to draw customers to the new web site. Profit Gate provides a professional design, web support as needed, and we have found they are “tweaking” the content continuously. We appreciate the time you have spent putting the Web Site together. We have had a crazy summer and I would not have had the time to work on any design and, even if I had, it would not look professional. Thank you,

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I have been a loyal customer to Profit Gate since 2006. The personal attention and support they have given us is great! They have helped us with a very affordable search optimization program. Profit Gate created a pay per click program as well as natural rankings that have given us first page rankings on Google. For our industry specific products like fasteners for the metal roofing and building industry, this has been very productive. In addition to many US clients we have developed we are now shipping these products to most of the islands in the Caribbean and Canada. This is all due to the search optimization Profit Gate has done for us. I would highly recommend them to any business that is looking to grow and gain visibility for their products!

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- Brion McMullen

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13575 58th Street North #249
Clearwater, FL 33760
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