Web Design Since 1999

13575 58th Street North #249, Clearwater, FL 33760
15 Jan 2013

Marketing Tips for Better Web Design

Ranking Reports Now Obsolete! Here’s a news flash – search engine ranking reports are now obsolete. I know it’s shocking, but true! Obviously, there is a relation between high rankings and having search engine traffic. But knowing the rankings, or not, doesn’t stop you from getting the traffic.

If you think, “But I need to know my keyword rankings!” Actually, you don’t! Why? First of all, there’s now no such thing as a ranking. A ranking for a keyword that shows up #1 for you – may show up #31 for me, here in the Tampa area. Someone else outside the Tampa area might not see you at all. Search results are now very personalized by the major engines; especially Google.

Your target audience is going to see listings that Google thinks they specifically want to see, based on things like geography, past search history, social media circles, etc. The point is – what you see is not what others see. This makes tracking your rankings completely useless. Remember, Google “knows” whether you are located in Tampa, Florida or in New York.

Today it’s not about optimizing for a handful of keyword phrases. It’s about having excellent content that fills the needs of your target audience. It’s about figuring out what people are looking for. If there are pages on your website that specifically provide information in a way that is different or better than other sites, Google will want to show those pages.

Every searcher uses different search phrases to find what they’re looking for. While we can find keywords that get plenty of searches, it only tells us a piece of the story. Those high-volume keyword phrases will also have hundreds of variations — many of which don’t even show up with our research tools.

Most importantly, rankings do not always equal sales. Rankings can, however, give you a false sense of security that distracts you from the things that do matter – gaining more targeted visitors and converting them into customers. Rankings don’t tell you which keywords people actually came into your site for, and which ones really matter. And rankings don’t tell you what content on your site is actually attracting the people who buy.

New SEO Strategies

While SEO is definitely not dead, SEO tricks have been dying for quite some time. For those who relied on tricks and shortcuts, that game is done. In fact, the same things that helped rankings before are worsening them now. But even for those of us who have always used the best SEO practices, some things have changed.

From now on, SEO is less about optimizing for keywords, and more about technical issues, content issues, and the overall trustworthiness of your website.

Technical Issues – Fixing technical issues is your top priority. Technical issues affecting SEO have always been a high priority for SEO’s. But since Google’s lowered the boom on “low quality sites” (Panda) and “over-optimized sites” (Penguin), fixing these problems is more important than ever. If they’re not already hurting your site’s rankings, they will be soon enough. It’s time to quit worrying about optimizing for specific keywords. I know this seems contrary to everything I’ve said before, but it’s become the new way to succeed online.

Content Issues – You can finally forget about link building (thank you very much). Google now considers it to be “spam”. If you can add a link to your own site just by submitting it somewhere, you can assume that it won’t count for much by Google. In other words, forget about useless directory submissions, article directories, link wheels, forum signatures and comment spam. Instead, hire a professional writer and create blog posts and other informational content on a regular basis. Be sure that what they’re writing is actually of interest your target market. Good content is vital.

Trust Issues – Google may find your site hard to trust if your site is poorly written or stuffed with keywords, or if all the links pointing to your site are using one keyword phrase rather than just the name of your company, or if people can’t easily find things on your site, or if you have a number of sites all selling the same exact products when one would do. If you actually want to earn trust, your website must be worthy. Don’t try to fool people into thinking your site’s something it’s not, just make sure it is a site worthy of high rankings.

Let’s focus on stuff that matters. That is, the actual value of your website to your public. Let’s focus on upgrading your website – what you say, how you say it, and/or, what you are offering your new prospective customers. This is the new strategy, and there are no more shortcuts or “magic bullets”. For more information, see www.profitgate.net

ProfitGate worked magic on our website! Dan and Julie covered all the bases, and even though we don’t talk tech, Julie walked us through everything, sometimes two or three times! We are so pleased with our website and have gotten rave reviews from clients and candidates. In the competitive world of Executive Search, you have to set yourself apart. We believe we accomplished some of that with a user friendly site that works proactively for our candidates. We love our website!

– Leonard A. Schwartz

ProfitGate worked magic on our website! Dan and Julie covered all the bases, and even though we don’t talk tech, Julie walked us through everything, sometimes two or three times! We are so pleased with our website and have gotten rave reviews from clients and candidates. In the competitive world of Executive Search, you have to set yourself apart. We believe we accomplished some of that with a user friendly site that works proactively for our candidates. We love our website!

- Leonard A. Schwartz

Thank you Profit Gate for helping us get our ecommerce site up and running. We had tried twice before to do it on our own without success. We needed a lot of help and Julie and Sandra really came through for us. We have always been a small, regional distributor, now we have the same exposure as the big guys and are selling our products all over the country.

- Jim Oman

After many months of trying to decide if I was ready to take the plunge into opening an online store I finally felt it was time to take my business the next level. Dan, Julie and Sandra at Profit Gate were all very instrumental in helping me make this decision. I had an existing website that was very lackluster, Julie redesigned my website and added a shopping cart feature that is just exactly what I was looking for. Thanks to everyone at Profit Gate!

- Robert Quick

With a web site like ours, that is not the more common type of information, Profit Gate did a great job and was very patient when dealing with our technical aspects and wants. Whenever I need changes from simple to more complex, they are ready to get it done and make great suggestions along the way. High marks for them indeed!

- Art Galietti

Your knowledgeable and courteous personnel suggested ways to draw customers to the new web site. Profit Gate provides a professional design, web support as needed, and we have found they are “tweaking” the content continuously. We appreciate the time you have spent putting the Web Site together. We have had a crazy summer and I would not have had the time to work on any design and, even if I had, it would not look professional. Thank you,

- Becky Ware

Although my website looked decent before, Profit Gate has definitely made our company look much better! Their professional staff captured exactly what I wanted and brought it to life. Best of all, the fee for doing this was considerably less that I’d expect for such high quality work.

- Bob Circosta

We just want to tell you that we got our first lead from the new website yesterday! They have inquired about a new pool with outdoor kitchen and fireplace. Thank you again! This new website is exactly what we needed!

- Sharon Michel

I really felt confident that Profit Gate could design the website I needed to help drive new business. As I saw the website progressing, I was blown away at how nice it was. Since the completion, we have received very positive customer feedback as well as an influx of new customers. I am very happy with the website and the job done by Profit Gate technical personnel.

- Paul Dietrich

I have been a loyal customer to Profit Gate since 2006. The personal attention and support they have given us is great! They have helped us with a very affordable search optimization program. Profit Gate created a pay per click program as well as natural rankings that have given us first page rankings on Google. For our industry specific products like fasteners for the metal roofing and building industry, this has been very productive. In addition to many US clients we have developed we are now shipping these products to most of the islands in the Caribbean and Canada. This is all due to the search optimization Profit Gate has done for us. I would highly recommend them to any business that is looking to grow and gain visibility for their products!

- Greg Hoffstetter

From start to finish Profit Gate made it easy to increase our business with a very upscale website. Everyone asks “who did your web site?” We tell them “only the best, Profit Gate!

- Barry Nierengarten

Profit Gate has done several web sites for our company and we feel they deliver extraordinary value while providing excellent customer service and a great looking end product. We wish to thank Dan Lewis and his team for all their hard work on our latest project at SnoJax.com. Keep up the good work!

- Brion McMullen

Contact Information

Profit Gate Web, Inc.
13575 58th Street North #249
Clearwater, FL 33760
Text or Call: (727) 607-3300

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