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It’s always good to know what the most important trends in web design will be each year. For 2014, it seems the consensus among website design pros will likely fall under the headings of responsive design, simple design and storytelling design.Responsive Designs (Mobile-Friendly).
If you own a small business, this will be the most important trend for you to understand. That’s because our whole country is “going mobile” very fast! If your site does not perform well on smart phones or tablets, you will be losing more and more business as the year rolls on. This will also impact your rankings in Google, since Google measures the duration of visits to your site, and penalizes sites that have short durations. Making your website responsive is not easy. It requires a professional that knows what works best on smartphones, tablets, or desktop-size screens, and includes the elements that make for the most seamless and enjoyable format.
Simple Designs.
With all the over-complicated websites there are online, it’s no wonder simple is more popular these days. By simple, we mean – more and better images, meaningful suscinct content, plus sleek and easy to follow navigation. Never before has has it been more important to use a pro for your web design. Sites that lack the above professional sophistcation will suffer lower success rates from here on out. Only by using a professional web design team can one overcome thier own bias and opinions about how a website should look.
Storytelling Designs.
Websites that basically say, “We are the best”, over and over on every page, are no longer that effective online. What works better now is telling a story or taking the reader through a process in order to demonstrate your company’s expertise. visitors should be able to move from the top of the page down to the bottom in 30 seconds and have a clear idea of who you are and what you do. Plus, for repeat visitors, they should be able to easily identify where to go to make a purchase, or visit your blog, virtually without having to look. Of course, this is not as easy to create as the “We are the best” type site. But for those that take the storytelling path, the results are well worth the effort.
For more information about these powerful new web tactics, call Profit Gate: (727) 607-3300.