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19 Mar 2015

Is Your Website Penny-Wise and Pound-Foolish?

19, March 2015 by profitgate
profitgate
Web Design
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Keeping that old website is actually costing you plenty – in lost business! That’s right, having an obsolete website will now cause a significant loss of new business. Why? Because –

The Internet has changed – if you don’t keep up – you can lose customers & maybe your company.

To use an analogy, imagine a business owner who has no phone because he doesn’t want to pay all that money to have one. The amount saved would hardly cover the loss of business he would experience by omitting this standard method of doing business. It’s obvious to most that having a business phone is a good investment.

What is not so obvious is that having an older website, that doesn’t work well with mobile devices, will cost far more than the price to create a modern website. And avoiding that one-time investment insures that you’ll lose business month after month.

According to Google, more searches are now being done from mobile devices than from desktop computers! Even more importantly, Google is giving mobile-friendly sites preference in their rankings and penalizing websites that are not mobile-friendly!

So what do we mean by “mobile-friendly”? Sites that are not mobile-friendly will load up on a smart phone. They are just tiny versions of the PC-sized website. This is very difficult to use; not friendly. A mobile-friendly site is designed to re-configure each page, so that mobile users have no trouble reading (no zooming needed) and navigating (links are easy to touch) the site.

Google Mobile-Friendly Test. To see if your site is currently mobile-friendly, take the test right here; www.google.com/webmasters/tools/mobile-friendly. It’s quick and easy to do this test; just type your website address and click the button.

Google says, “Mobile is critical to your business and will continue to be so … Make sure visitors can have a good experience on your site when they’re visiting from their mobile devices!”

Common sense says, “Since over half of the people search on mobile, not having a modern site is like telling half of your potential customers that you don’t care about them.”

If you want assistance in getting your site up to date, give me a call.

Dan Lewis: 727-481-9575

 Note: Profit Gate began building all new websites as mobile-friendly in January 2013. Sites built prior to that are not mobile-friendly and should be updated.

TESTIMONIALS

ProfitGate worked magic on our website! Dan and Julie covered all the bases, and even though we don’t talk tech, Julie walked us through everything, sometimes two or three times! We are so pleased with our website and have gotten rave reviews from clients and candidates. In the competitive world of Executive Search, you have to set yourself apart. We believe we accomplished some of that with a user friendly site that works proactively for our candidates. We love our website!

– Leonard A. Schwartz

ProfitGate worked magic on our website! Dan and Julie covered all the bases, and even though we don’t talk tech, Julie walked us through everything, sometimes two or three times! We are so pleased with our website and have gotten rave reviews from clients and candidates. In the competitive world of Executive Search, you have to set yourself apart. We believe we accomplished some of that with a user friendly site that works proactively for our candidates. We love our website!

- Leonard A. Schwartz

Thank you Profit Gate for helping us get our ecommerce site up and running. We had tried twice before to do it on our own without success. We needed a lot of help and Julie and Sandra really came through for us. We have always been a small, regional distributor, now we have the same exposure as the big guys and are selling our products all over the country.

- Jim Oman

After many months of trying to decide if I was ready to take the plunge into opening an online store I finally felt it was time to take my business the next level. Dan, Julie and Sandra at Profit Gate were all very instrumental in helping me make this decision. I had an existing website that was very lackluster, Julie redesigned my website and added a shopping cart feature that is just exactly what I was looking for. Thanks to everyone at Profit Gate!

- Robert Quick

With a web site like ours, that is not the more common type of information, Profit Gate did a great job and was very patient when dealing with our technical aspects and wants. Whenever I need changes from simple to more complex, they are ready to get it done and make great suggestions along the way. High marks for them indeed!

- Art Galietti

Your knowledgeable and courteous personnel suggested ways to draw customers to the new web site. Profit Gate provides a professional design, web support as needed, and we have found they are “tweaking” the content continuously. We appreciate the time you have spent putting the Web Site together. We have had a crazy summer and I would not have had the time to work on any design and, even if I had, it would not look professional. Thank you,

- Becky Ware

Although my website looked decent before, Profit Gate has definitely made our company look much better! Their professional staff captured exactly what I wanted and brought it to life. Best of all, the fee for doing this was considerably less that I’d expect for such high quality work.

- Bob Circosta

We just want to tell you that we got our first lead from the new website yesterday! They have inquired about a new pool with outdoor kitchen and fireplace. Thank you again! This new website is exactly what we needed!

- Sharon Michel

I really felt confident that Profit Gate could design the website I needed to help drive new business. As I saw the website progressing, I was blown away at how nice it was. Since the completion, we have received very positive customer feedback as well as an influx of new customers. I am very happy with the website and the job done by Profit Gate technical personnel.

- Paul Dietrich

I have been a loyal customer to Profit Gate since 2006. The personal attention and support they have given us is great! They have helped us with a very affordable search optimization program. Profit Gate created a pay per click program as well as natural rankings that have given us first page rankings on Google. For our industry specific products like fasteners for the metal roofing and building industry, this has been very productive. In addition to many US clients we have developed we are now shipping these products to most of the islands in the Caribbean and Canada. This is all due to the search optimization Profit Gate has done for us. I would highly recommend them to any business that is looking to grow and gain visibility for their products!

- Greg Hoffstetter

From start to finish Profit Gate made it easy to increase our business with a very upscale website. Everyone asks “who did your web site?” We tell them “only the best, Profit Gate!

- Barry Nierengarten

Profit Gate has done several web sites for our company and we feel they deliver extraordinary value while providing excellent customer service and a great looking end product. We wish to thank Dan Lewis and his team for all their hard work on our latest project at SnoJax.com. Keep up the good work!

- Brion McMullen

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