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21 Jan 2015

Internet Marketing Trends For 2015

21, January 2015 by profitgate
profitgate
Web Marketing
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In a recent article at Forbes.com, the major Internet marketing trends for 2015 are discussed. The short version is –

Internet marketing in 2015 will see large increases in the use of

  • Social Media
  • Mobile Ads
  • Targeted Ads
  • SEO
  • Video and other Visual Content

And here are the details . . .

As the internet continues to change, so will technologies regarding SEO, paid advertising, organic search, content marketing, social media interactions, and more. Regardless of the industry, the use of the Internet to provide information, increase brand awareness, and drive sales is going to increase.

Some of the big Internet trends that will continue to evolve in 2015 are:

Social Media
Having a presence on social sites like FaceBook or Google Plus improves search engine rankings and enhances a company’s visibility online. All businesses need to pay attention to social media, or be left behind in the coming years.

Mobile
Having responsive web design will be more important than ever. “Responsive” refers to the ability of a website to respond differently to mobile devices or desktop types.

People are using mobile devices to access content on the go. Last year, the number of searches done from mobile devices surpassed those of the desktop users. If you want to retain or grow your business volume, you’ll need to make information accessible to mobile devices.

Targeted Advertising
Have you ever visited a company’s website to check out their products and later found their ads on other sites? That is targeted advertising. It appears everywhere from your Gmail inbox, to your social media pages and your favorite news site. Using targeted advertising with vivid pictures and short text will make a better impact on viewers. All industries benefit from directing advertising to those who have already expressed interest in a product or service.

SEO and Content Marketing
These two concepts have been merged for for over a year now. Marketers are finding that premium content with the right amount of keywords and link usage promotes higher search engine rankings. SEO will continue to be vital in improving your website visibility, but focusing on quality content will make a difference in how a company is ranked.

Visual Content
Video content is one of the fastest ways to spread information, and more video will be used in all industries. Video, Info-graphics and pictures will be heavily, but carefully used in mobile marketing. You will see more vivid picture backgrounds with semi-transparent content overlays, as technology catches up and makes loading graphic-heavy content easier. Info-graphics will continue to be top choice for visually representing statistics and quick facts.

Your company should have and maintain a modern, responsive website, or expect to see a serious loss of market share. The year 2015 is a time to break away from tradition and use the internet marketing trends that work for you. Regardless of your industry, there is an appropriate way to utilize these trends – but use what works for your company.

TESTIMONIALS

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– Leonard A. Schwartz

ProfitGate worked magic on our website! Dan and Julie covered all the bases, and even though we don’t talk tech, Julie walked us through everything, sometimes two or three times! We are so pleased with our website and have gotten rave reviews from clients and candidates. In the competitive world of Executive Search, you have to set yourself apart. We believe we accomplished some of that with a user friendly site that works proactively for our candidates. We love our website!

- Leonard A. Schwartz

Thank you Profit Gate for helping us get our ecommerce site up and running. We had tried twice before to do it on our own without success. We needed a lot of help and Julie and Sandra really came through for us. We have always been a small, regional distributor, now we have the same exposure as the big guys and are selling our products all over the country.

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I have been a loyal customer to Profit Gate since 2006. The personal attention and support they have given us is great! They have helped us with a very affordable search optimization program. Profit Gate created a pay per click program as well as natural rankings that have given us first page rankings on Google. For our industry specific products like fasteners for the metal roofing and building industry, this has been very productive. In addition to many US clients we have developed we are now shipping these products to most of the islands in the Caribbean and Canada. This is all due to the search optimization Profit Gate has done for us. I would highly recommend them to any business that is looking to grow and gain visibility for their products!

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- Brion McMullen

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