Web Design Since 1999

13575 58th Street North #249, Clearwater, FL 33760
06 Mar 2014

Improving Your Google PageRank (and rankings)

PageRank (PR) is an algorithm used by Google Search to rank websites in their search engine results. PageRank was named after Larry Page, one of the founders of Google. PageRank is a way of measuring the importance of website pages.

According to Google: PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites.

PR is expressed as a single digit number, from 0 to 9, with 0 being the lowest. Google itself is a 9.

To find out what your PR is now, get this PageRank Extension for Chrome browsers. For IE browsers use this Toolbar. For Firefox browsers use this Addon.

WARNING! There are “black hat” methods of gaining thousands of links overnight, at minimal cost and time. Google has recently been issuing severe penalties to sites using such tactics. Beware. Be smart.
Here are some of the most effective methods of improving your PageRank, without risking any penalties from Google.

1. Existing Listings. Find listings of your company in Google that have no links to your website. Without a link back to your site, Google will not count the listing as a “vote of confidence”. Some listings will provide a way to add a link online, and others you may have to contact to get the link added. To locate these listings, just use Google and search for your company name. Go deep and check each one out.

2. Discounts. Offer discounts to certain groups. Everyone loves a good deal and clubs and organizations love to promote such benefits to their members. Offering a discount to a club or organization is a great way of receiving a link to your website, with little effort.

3. Testimonials. Most companies rely on other businesses to supply products and services. Brainstorm a list of all the businesses that you use and recommend. Then offer to provide these businesses with testimonials. Often companies will have a dedicated page on their website for testimonials. Usually the company will jump at the chance to receive a testimonial from a satisfied customer and will be more than happy to link back to your website. This technique is a win-win for both websites and helps cultivate a good relationship with your suppliers.

4. Donations. Often charities will list their donors and benefactors on their website. If there is a relevant charity your business can donate to, asked to be listed on this page with a link back to your website.
In each of the above cases, keep this in mind. Google will read not only the link to your site, but all the text near it. Having keywords (relavant to your business) before and/or after the link will give each such listing more “horsepower” from Google’s viewpoint. Here’s an example;

Clearwater Web Design
Profit Gate (www.profitgate.net) has
been designing effective websites for
companies in the Clearwater area
since 1999.

ProfitGate worked magic on our website! Dan and Julie covered all the bases, and even though we don’t talk tech, Julie walked us through everything, sometimes two or three times! We are so pleased with our website and have gotten rave reviews from clients and candidates. In the competitive world of Executive Search, you have to set yourself apart. We believe we accomplished some of that with a user friendly site that works proactively for our candidates. We love our website!

– Leonard A. Schwartz

ProfitGate worked magic on our website! Dan and Julie covered all the bases, and even though we don’t talk tech, Julie walked us through everything, sometimes two or three times! We are so pleased with our website and have gotten rave reviews from clients and candidates. In the competitive world of Executive Search, you have to set yourself apart. We believe we accomplished some of that with a user friendly site that works proactively for our candidates. We love our website!

- Leonard A. Schwartz

Thank you Profit Gate for helping us get our ecommerce site up and running. We had tried twice before to do it on our own without success. We needed a lot of help and Julie and Sandra really came through for us. We have always been a small, regional distributor, now we have the same exposure as the big guys and are selling our products all over the country.

- Jim Oman

After many months of trying to decide if I was ready to take the plunge into opening an online store I finally felt it was time to take my business the next level. Dan, Julie and Sandra at Profit Gate were all very instrumental in helping me make this decision. I had an existing website that was very lackluster, Julie redesigned my website and added a shopping cart feature that is just exactly what I was looking for. Thanks to everyone at Profit Gate!

- Robert Quick

With a web site like ours, that is not the more common type of information, Profit Gate did a great job and was very patient when dealing with our technical aspects and wants. Whenever I need changes from simple to more complex, they are ready to get it done and make great suggestions along the way. High marks for them indeed!

- Art Galietti

Your knowledgeable and courteous personnel suggested ways to draw customers to the new web site. Profit Gate provides a professional design, web support as needed, and we have found they are “tweaking” the content continuously. We appreciate the time you have spent putting the Web Site together. We have had a crazy summer and I would not have had the time to work on any design and, even if I had, it would not look professional. Thank you,

- Becky Ware

Although my website looked decent before, Profit Gate has definitely made our company look much better! Their professional staff captured exactly what I wanted and brought it to life. Best of all, the fee for doing this was considerably less that I’d expect for such high quality work.

- Bob Circosta

We just want to tell you that we got our first lead from the new website yesterday! They have inquired about a new pool with outdoor kitchen and fireplace. Thank you again! This new website is exactly what we needed!

- Sharon Michel

I really felt confident that Profit Gate could design the website I needed to help drive new business. As I saw the website progressing, I was blown away at how nice it was. Since the completion, we have received very positive customer feedback as well as an influx of new customers. I am very happy with the website and the job done by Profit Gate technical personnel.

- Paul Dietrich

I have been a loyal customer to Profit Gate since 2006. The personal attention and support they have given us is great! They have helped us with a very affordable search optimization program. Profit Gate created a pay per click program as well as natural rankings that have given us first page rankings on Google. For our industry specific products like fasteners for the metal roofing and building industry, this has been very productive. In addition to many US clients we have developed we are now shipping these products to most of the islands in the Caribbean and Canada. This is all due to the search optimization Profit Gate has done for us. I would highly recommend them to any business that is looking to grow and gain visibility for their products!

- Greg Hoffstetter

From start to finish Profit Gate made it easy to increase our business with a very upscale website. Everyone asks “who did your web site?” We tell them “only the best, Profit Gate!

- Barry Nierengarten

Profit Gate has done several web sites for our company and we feel they deliver extraordinary value while providing excellent customer service and a great looking end product. We wish to thank Dan Lewis and his team for all their hard work on our latest project at SnoJax.com. Keep up the good work!

- Brion McMullen

Contact Information

Profit Gate Web, Inc.
13575 58th Street North #249
Clearwater, FL 33760
Text or Call: (727) 607-3300

Connect with

Copyright © 1999 – 2024 by Profit Gate Web, Inc. All Rights Reserved.

Site designed and managed by Profit Gate Web, Inc.