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07 Feb 2013

How to Use Blogs to Improve Web Rankings

07, February 2013 by profitgate
profitgate
Web Design
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You’ve no doubt heard a lot about “social networking” lately as a method of improving one’s web rankings. Well, it’s true that this is the latest in strategies to move your website higher in the search engines. But is it really worth all the effort? You better believe it is. Having a well done blog can bring far more visitors to your website, and having more visitors means more sales for your company!

One of the ways we network “socially” is to add a Blog (Web Log) to our website. A blog is an article which allows readers to comment on it, and this is why it is considered “social”.

Which software is best for blogging? Most people agree that WordPress is the best. This is certainly the most popular blog system out there today. According to Wikipedia, “As of December 2011, version 3.0 had been downloaded over 65 million times.

You should set up your blog to require your approval before reader comments are posted to your site. If you don’t do this, you may see some embarrassing comments, or just a bunch of spam. But you should also manage your blog and allow good comments to be posted. So, what is a good comment and what is a bad one?

Good comments are intelligent and therefore add value to your article.  They contain specifics about your article that indicate the commenter has actually READ it. You should approve these quickly and thus allow them to be posted onto your website.

Bad comments are either highly generalized (sometimes automated) stuff like, “I really like your article and I totally agree with what you say.” These are lame attempts by people to get a link to their website onto your blog. Ignore these comments completely.

Once you have set up your blog, now comes the interesting part; writing articles. And most people now have questions like – What do I write about? How do I get the most out of my blogs? Can I just copy someone else’s article and post it on my blog? How often should I post articles? Let’s go over each of these questions, one at a time.

What do I write about?

You should write about things that are not only relevant to your company’s products and/or services, you need to make your articles INTERESTING and USEFUL to your customers or prospects. Having blog articles that are useless, boring, or simple sales pitches is not going to get you any points with Google. But if you write stuff that’s handy, interesting, and/or helpful to your market, then Google will know this as it “watches” people going to them on your site.

How do I get the most out of my blogs?

Besides adding something valuable to your existing website information, you will get better results with a blog if you have links on your home page that go to each article. See our website for a good example of this; www.profitgate.net. Also, if you use keyword phrases in an article, this will likely improve your site’s ranking for those keywords.

Can I just copy someone else’s article and post it on my blog?

This is a very bad idea. Google has pretty much recorded every word of every web page in the world. It also has a thing called the “Duplicate Filter” that can detect any plagiarism you attempt. At best, a copied article will be ignored by Google and do no good at all. At worst, Google might penalize your site for using duplicate content. If you must use other people’s ideas, at least re-write the article in your own words so that it’s an “original” work. Take the article you find, remove some of it, add some of your own words, then shuffle the sequence of things and change some words in every sentence. That should get you by the filter.

How often should I post articles?

WARNING: creating a blog, writing a few articles, then forgetting about it for months can cause a reduction in your web rankings in Google. The reason for this is that Google has ways of detecting those who try to “trick” it into better rankings by using a blog but not managing it regularly. I’ve found that posting once a month is a good minimum; twice a month is even better.

Ok, that should just about cover the important basics for successful blogging. Now, it’s time to get to work.

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ProfitGate worked magic on our website! Dan and Julie covered all the bases, and even though we don’t talk tech, Julie walked us through everything, sometimes two or three times! We are so pleased with our website and have gotten rave reviews from clients and candidates. In the competitive world of Executive Search, you have to set yourself apart. We believe we accomplished some of that with a user friendly site that works proactively for our candidates. We love our website!

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