#1 Web Design Company in Clearwater

08 Aug 2012

Fundamentals of Search Engine Optimization

Lets start with the numbers first. Currently there are three search engines that dominate the search market: Google, Bing, and Yahoo. Google is the king at the moment, covering about 2/3 of all searches in the US, with Bing and Yahoo taking the other third. Now imagine this, according to Searchengineland.com in 2010: there were 34,000 searches per second on Google, 3,200 for Yahoo, and coming in at a distant third is Bing with 927. Pretty amazing numbers! Those statistics should tell you that you should begin your optimization of your web pages towards Google first, then consider making changes to get higher rankings for Bing and Yahoo.

Before I give you some suggestions, I need to relay another statistic. According to seomoz.com, “Each year, Google changes its search algorithm up to 500 – 600 times. While most of these changes are minor, every few months Google rolls out a “major” algorithmic update that affect search results in significant ways.”

500-600 times?!?!?!?!?!? How do I keep up that?! The answer is simple, the fundamentals of performing search engine optimization do not change. Sure, you do need to adapt to the multitude of algorithm updates Google makes to its search engine but take it one step at a time.

Enough with the statistics, lets get to what you really want to know. Like anything else, start with the prep work first:

  • Come up with goals for your website
  • Identify your target audience
  • Identify the “Money” keywords (review my previous post to learn about this step)

Now, lets get to the basic fundamentals of SEO.

When your website is indexed, the search engine bot will look for the <title></title> tags and <meta name=”description”> tags for displaying what the web page is about. On a Google results page, you will see the title and description listed for each website. Well, if your title and description tags do not include the keyword your optimizing for in some form, then the liklihood of getting visitors is very slim. Therefore, it is essential to take the time to develop an effective title and description for your web page. When brainstorming, use the perspective as if you were searching for the keyword(s). What would make you want to visit the website?

Analyze the web pages on your website and determine which keyword should be optimized for each page. The home page should always be optimized for your top keyword. Next, begin constructing an effective title tag and meta description tag for your web pages. Meta tags are sets of codes that are invisible to visitors when viewing your webpage but are very important for search engines.

Google’s recent algorithm updates focus on bringing only the most relevant content to searchers. Having updated content, relevant title and description mark the foundation for the beginning stages of SEO. Focus on having a web page full of unique content that visitors will continue coming back to.

ProfitGate worked magic on our website! Dan and Julie covered all the bases, and even though we don’t talk tech, Julie walked us through everything, sometimes two or three times! We are so pleased with our website and have gotten rave reviews from clients and candidates. In the competitive world of Executive Search, you have to set yourself apart. We believe we accomplished some of that with a user friendly site that works proactively for our candidates. We love our website!

– Leonard A. Schwartz

ProfitGate worked magic on our website! Dan and Julie covered all the bases, and even though we don&rsquo;t talk tech, Julie walked us through everything, sometimes two or three times! We are so pleased with our website and have gotten rave reviews from clients and candidates. In the competitive world of Executive Search, you have to set yourself apart. We believe we accomplished some of that with a user friendly site that works proactively for our candidates. We love our website!

- Leonard A. Schwartz

Thank you Profit Gate for helping us get our ecommerce site up and running. We had tried twice before to do it on our own without success. We needed a lot of help and Julie and Sandra really came through for us. We have always been a small, regional distributor, now we have the same exposure as the big guys and are selling our products all over the country.

- Jim Oman

After many months of trying to decide if I was ready to take the plunge into opening an online store I finally felt it was time to take my business the next level. Dan, Julie and Sandra at Profit Gate were all very instrumental in helping me make this decision. I had an existing website that was very lackluster, Julie redesigned my website and added a shopping cart feature that is just exactly what I was looking for. Thanks to everyone at Profit Gate!

- Robert Quick

With a web site like ours, that is not the more common type of information, Profit Gate did a great job and was very patient when dealing with our technical aspects and wants. Whenever I need changes from simple to more complex, they are ready to get it done and make great suggestions along the way. High marks for them indeed!

- Art Galietti

Your knowledgeable and courteous personnel suggested ways to draw customers to the new web site. Profit Gate provides a professional design, web support as needed, and we have found they are &ldquo;tweaking&rdquo; the content continuously. We appreciate the time you have spent putting the Web Site together. We have had a crazy summer and I would not have had the time to work on any design and, even if I had, it would not look professional. Thank you,

- Becky Ware

Although my website looked decent before, Profit Gate has definitely made our company look much better! Their professional staff captured exactly what I wanted and brought it to life. Best of all, the fee for doing this was considerably less that I&rsquo;d expect for such high quality work.

- Bob Circosta

We just want to tell you that we got our first lead from the new website yesterday! They have inquired about a new pool with outdoor kitchen and fireplace. Thank you again! This new website is exactly what we needed!

- Sharon Michel

I really felt confident that Profit Gate could design the website I needed to help drive new business. As I saw the website progressing, I was blown away at how nice it was. Since the completion, we have received very positive customer feedback as well as an influx of new customers. I am very happy with the website and the job done by Profit Gate technical personnel.

- Paul Dietrich

I have been a loyal customer to Profit Gate since 2006. The personal attention and support they have given us is great! They have helped us with a very affordable search optimization program. Profit Gate created a pay per click program as well as natural rankings that have given us first page rankings on Google. For our industry specific products like fasteners for the metal roofing and building industry, this has been very productive. In addition to many US clients we have developed we are now shipping these products to most of the islands in the Caribbean and Canada. This is all due to the search optimization Profit Gate has done for us. I would highly recommend them to any business that is looking to grow and gain visibility for their products!

- Greg Hoffstetter

From start to finish Profit Gate made it easy to increase our business with a very upscale website. Everyone asks &ldquo;who did your web site?&rdquo; We tell them &ldquo;only the best, Profit Gate!

- Barry Nierengarten

Profit Gate has done several web sites for our company and we feel they deliver extraordinary value while providing excellent customer service and a great looking end product. We wish to thank Dan Lewis and his team for all their hard work on our latest project at SnoJax.com. Keep up the good work!

- Brion McMullen

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Profit Gate Web, Inc.
13575 58th Street North #249
Clearwater, FL 33760
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