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Lets start with the numbers first. Currently there are three search engines that dominate the search market: Google, Bing, and Yahoo. Google is the king at the moment, covering about 2/3 of all searches in the US, with Bing and Yahoo taking the other third. Now imagine this, according to Searchengineland.com in 2010: there were 34,000 searches per second on Google, 3,200 for Yahoo, and coming in at a distant third is Bing with 927. Pretty amazing numbers! Those statistics should tell you that you should begin your optimization of your web pages towards Google first, then consider making changes to get higher rankings for Bing and Yahoo.
Before I give you some suggestions, I need to relay another statistic. According to seomoz.com, “Each year, Google changes its search algorithm up to 500 – 600 times. While most of these changes are minor, every few months Google rolls out a “major” algorithmic update that affect search results in significant ways.”
500-600 times?!?!?!?!?!? How do I keep up that?! The answer is simple, the fundamentals of performing search engine optimization do not change. Sure, you do need to adapt to the multitude of algorithm updates Google makes to its search engine but take it one step at a time.
Enough with the statistics, lets get to what you really want to know. Like anything else, start with the prep work first:
Now, lets get to the basic fundamentals of SEO.
When your website is indexed, the search engine bot will look for the <title></title> tags and <meta name=”description”> tags for displaying what the web page is about. On a Google results page, you will see the title and description listed for each website. Well, if your title and description tags do not include the keyword your optimizing for in some form, then the liklihood of getting visitors is very slim. Therefore, it is essential to take the time to develop an effective title and description for your web page. When brainstorming, use the perspective as if you were searching for the keyword(s). What would make you want to visit the website?
Analyze the web pages on your website and determine which keyword should be optimized for each page. The home page should always be optimized for your top keyword. Next, begin constructing an effective title tag and meta description tag for your web pages. Meta tags are sets of codes that are invisible to visitors when viewing your webpage but are very important for search engines.
Google’s recent algorithm updates focus on bringing only the most relevant content to searchers. Having updated content, relevant title and description mark the foundation for the beginning stages of SEO. Focus on having a web page full of unique content that visitors will continue coming back to.