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06 Aug 2012

Choosing the Right Keywords

06, August 2012 by profitgate
profitgate
Web Design
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The single most important step for developing the marketing for your website is the keyword choices.

Questions to Consider:

  • What products or services does your business provide?
  • Who is your target audience?
  • What are your goals?

After you take some time to answer the questions above, start brainstorming a list of all the keyword possibilities that come to mind. Try to come up with about 20-30.


Now the next step is to break down those keywords into groups by analyzing their competition, searches, and average CPC (if your interested in an AdWords campaign). For those unfamiliar, CPC stands for cost-per-click. Remember, just because you think of a keyword that relates to your products or services doesn’t mean the public actually searches for that specific keyword or phrase.

A useful tool that I typically use is Google’s AdWords Keyword Tool. Try entering one of the keywords you came up with and see the results. You’ll see the competition (low, medium, high), the number of global searches, and local searches (e.g. US searches) per month. You might be thinking, I don’t care about low, medium and or high, I want the actual number. I thought the same thing so here you go. Go to www.google.com and enter your keyword in the search field with quotes on both sides “keyword”. You will see something like “About 14,000,000 results (0.39 seconds)” appear above the actual search results. This is the amount of websites that are targeting or going after that specific keyword or keyword phrase.

You are not done yet. After you figure out the numbers behind the keywords, think whether or not they are logical. By that, I mean is this a keyword your competitior would search for or one of your customers would search for. This is a very important step!

A very useful suggestion: Ask your friends, customers, or colleagues to do a Google search for one of your products or services. You will be amazed at the differences. If that isn’t enough, go back to the Keyword Tool and use the keyword ideas that populate.

This may seem like a lot of work but it is worth it. I have seen countless examples of visually appealing and popular websites that make the mistake of choosing the incorrect keywords. Optimizing a web page for a keyword is no simple task and doing the proper prep work before the optimization is essential!

Give some suggestions or recommendations. I am interested to know what everyone else does differently.

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ProfitGate worked magic on our website! Dan and Julie covered all the bases, and even though we don’t talk tech, Julie walked us through everything, sometimes two or three times! We are so pleased with our website and have gotten rave reviews from clients and candidates. In the competitive world of Executive Search, you have to set yourself apart. We believe we accomplished some of that with a user friendly site that works proactively for our candidates. We love our website!

– Leonard A. Schwartz

ProfitGate worked magic on our website! Dan and Julie covered all the bases, and even though we don’t talk tech, Julie walked us through everything, sometimes two or three times! We are so pleased with our website and have gotten rave reviews from clients and candidates. In the competitive world of Executive Search, you have to set yourself apart. We believe we accomplished some of that with a user friendly site that works proactively for our candidates. We love our website!

- Leonard A. Schwartz

Thank you Profit Gate for helping us get our ecommerce site up and running. We had tried twice before to do it on our own without success. We needed a lot of help and Julie and Sandra really came through for us. We have always been a small, regional distributor, now we have the same exposure as the big guys and are selling our products all over the country.

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I have been a loyal customer to Profit Gate since 2006. The personal attention and support they have given us is great! They have helped us with a very affordable search optimization program. Profit Gate created a pay per click program as well as natural rankings that have given us first page rankings on Google. For our industry specific products like fasteners for the metal roofing and building industry, this has been very productive. In addition to many US clients we have developed we are now shipping these products to most of the islands in the Caribbean and Canada. This is all due to the search optimization Profit Gate has done for us. I would highly recommend them to any business that is looking to grow and gain visibility for their products!

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- Brion McMullen

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