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20 May 2015

Business Web Design Tips

20, May 2015 by profitgate
profitgate
Web Design
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Not all websites are created equal. Although some make money, the about 95% of them do not. Why do you suppose so few succeed? 

As one of the oldest web design companies in the Clearwater area, we have seen the evolution of web design go from crude, clumsy, mostly amateur sites, to ever more sophisticated websites that make millions a year.

We have also observed which websites made money and which ones failed; there is a pattern. Here is a brief summary of the basics you should know.

Main causes of failure for business websites:

#1: Poor Search Engine Positioning
If you design a website without regard to search engine mechanics, then the website will most likely fail to make any money. When people search the Web for your product or service, if you do not show up on the first two pages, it is probable that the vast majority of your potential customers will never see your website.

#2: Poor Design Layout
Over the years, people have come to expect a certain level of sophistication in websites. People tend to judge your company by its website. Whether you sell services, products, or some combination of these, people will study you (and your competitors) on the Internet first, and then decide from whom to buy. Your website will, more often than not, make or break your chances of getting any real share of your market.

#3: Lack of Relevant Information
I see many websites online that fail to answer even the most basic questions people usually look for when shopping online. Some sites do not tell what is offered! Some have no phone number or even give a reason as to why I should buy from their company rather than others. This is not sensible marketing! I have seen other sites where vital information becomes buried among mountains of details and it is not easy to unearth the important data. Such websites rarely make enough money to cover the cost to build them.

*     *     *     *     *     *     *     *     *

To make money with your business website,
here are the main points to remember:

• If possible, hire an expert, not the low-bidder nor an amateur.

• Create two projects; one to design the site, the other to market the site and obtain top search engine positions for popular key phrases. Make sure the two are coordinated so the design is compatible with the marketing.

• When deciding on your budget for each project, remember that the public will judge you by your website. How would you like them to see you?

• The layout and design of your site should be user-friendly, as well as search engine friendly.

• The information on your site should answer all major questions a buyer will have if you sell online. If you would rather be contacted directly either by phone calls, email or form submittal, it is best to leave out the price.

• Once your website is completed, no one will know it but you and your web company because you must get it into search engines and onto page-one for popular search phrases to be noticed.

Source:  “Business Websites 101 – Secrets Revealed” by Dan L. Lewis, available at Amazon.com.

TESTIMONIALS

ProfitGate worked magic on our website! Dan and Julie covered all the bases, and even though we don’t talk tech, Julie walked us through everything, sometimes two or three times! We are so pleased with our website and have gotten rave reviews from clients and candidates. In the competitive world of Executive Search, you have to set yourself apart. We believe we accomplished some of that with a user friendly site that works proactively for our candidates. We love our website!

– Leonard A. Schwartz

ProfitGate worked magic on our website! Dan and Julie covered all the bases, and even though we don’t talk tech, Julie walked us through everything, sometimes two or three times! We are so pleased with our website and have gotten rave reviews from clients and candidates. In the competitive world of Executive Search, you have to set yourself apart. We believe we accomplished some of that with a user friendly site that works proactively for our candidates. We love our website!

- Leonard A. Schwartz

Thank you Profit Gate for helping us get our ecommerce site up and running. We had tried twice before to do it on our own without success. We needed a lot of help and Julie and Sandra really came through for us. We have always been a small, regional distributor, now we have the same exposure as the big guys and are selling our products all over the country.

- Jim Oman

After many months of trying to decide if I was ready to take the plunge into opening an online store I finally felt it was time to take my business the next level. Dan, Julie and Sandra at Profit Gate were all very instrumental in helping me make this decision. I had an existing website that was very lackluster, Julie redesigned my website and added a shopping cart feature that is just exactly what I was looking for. Thanks to everyone at Profit Gate!

- Robert Quick

With a web site like ours, that is not the more common type of information, Profit Gate did a great job and was very patient when dealing with our technical aspects and wants. Whenever I need changes from simple to more complex, they are ready to get it done and make great suggestions along the way. High marks for them indeed!

- Art Galietti

Your knowledgeable and courteous personnel suggested ways to draw customers to the new web site. Profit Gate provides a professional design, web support as needed, and we have found they are “tweaking” the content continuously. We appreciate the time you have spent putting the Web Site together. We have had a crazy summer and I would not have had the time to work on any design and, even if I had, it would not look professional. Thank you,

- Becky Ware

Although my website looked decent before, Profit Gate has definitely made our company look much better! Their professional staff captured exactly what I wanted and brought it to life. Best of all, the fee for doing this was considerably less that I’d expect for such high quality work.

- Bob Circosta

We just want to tell you that we got our first lead from the new website yesterday! They have inquired about a new pool with outdoor kitchen and fireplace. Thank you again! This new website is exactly what we needed!

- Sharon Michel

I really felt confident that Profit Gate could design the website I needed to help drive new business. As I saw the website progressing, I was blown away at how nice it was. Since the completion, we have received very positive customer feedback as well as an influx of new customers. I am very happy with the website and the job done by Profit Gate technical personnel.

- Paul Dietrich

I have been a loyal customer to Profit Gate since 2006. The personal attention and support they have given us is great! They have helped us with a very affordable search optimization program. Profit Gate created a pay per click program as well as natural rankings that have given us first page rankings on Google. For our industry specific products like fasteners for the metal roofing and building industry, this has been very productive. In addition to many US clients we have developed we are now shipping these products to most of the islands in the Caribbean and Canada. This is all due to the search optimization Profit Gate has done for us. I would highly recommend them to any business that is looking to grow and gain visibility for their products!

- Greg Hoffstetter

From start to finish Profit Gate made it easy to increase our business with a very upscale website. Everyone asks “who did your web site?” We tell them “only the best, Profit Gate!

- Barry Nierengarten

Profit Gate has done several web sites for our company and we feel they deliver extraordinary value while providing excellent customer service and a great looking end product. We wish to thank Dan Lewis and his team for all their hard work on our latest project at SnoJax.com. Keep up the good work!

- Brion McMullen

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