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There are 8 things every company should know, to prevent being overwhelmed by competitors using the web.
1. Who are your major competitors on the web – currently?
If you don’t know, your business may be in danger of losing customers to competitors that are doing more effective marketing on the web. To be sure you know who your real competitors are, you need to know: “What are the top keywords people use in their searches for your products or services?” Only then can you do searches yourself and see who has the top listings, both organic and paid.
2. What key words are competitors using for their SEO?
By SEO, we mean their rankings in the organic listings of search engines. SEO stands for Search Engine Optimization. A good SEO expert can identify the exact words (phrases) that people use in searching for your products or services. Knowing which are the most popular is vital in today’s world of business.
3. How many back-links do your competitors have?
Back-links are a major factor for natural rankings. These are links back to your website, found on other websites. Both the quantity and quality of these links are important to your organic rankings in the major search engines. Knowing how many back-links you have, versus your competition, tells you where you are in relation to them.
4. What key words are competitors using in their online paid ads?
One thing about business people; they generally won’t waste much money on ads that don’t work. Starting with the top keyword phrases for your business, an expert can analyze what ads come up when searching for those keywords. This can eliminate phrases that are not popular, and help you focus on those that are.
5. Which of these key words currently get the best results?
The expert has special tools and access to public information most people are unaware of. Using such, the expert can easily determine which keyword phrases produce the most results. Knowing this for your own marketing gives you a powerful advantage.
6. Where are competitors’ ads ranking on the SERP (Search Engine Results Page)?
With paid ads, the higher one bids for a click, the higher up on the SERP that ad will appear. Noticing the actual positions of ads gives you yet another advantage in the marketing process.
7. How much are they paying per click for each keyword?
Additionally, it can be discovered how much each competitor is paying per click. Knowing what keywords are the most affordable makes your online ad campaign that much better for you. High-cost keywords can be avoided, and low-cost keywords can be used instead.
8. How much are your competitors actually spending on paid ads?
It can be discovered how much each competitor is paying altogether per month. Knowing what you are up against makes winning much easier.
A professional Competition Analysis gives you the inside data about your competitors’ online marketing. It reveals their strengths and weaknesses. Doing any type of online marketing, without this inside data, is more guesswork than anything. Why guess any more? Get the data and start winning back lost customers.
For more information about a Competition Analysis, call; (727) 607-3300, or email dan@profitgate.net