Web Design Since 1999

13575 58th Street North #249, Clearwater, FL 33760
22 Dec 2014

8 Reasons to Get a Competition Analysis

There are 8 things every company should know, to prevent being overwhelmed by competitors using the web.

1. Who are your major competitors on the web – currently?
If you don’t know, your business may be in danger of losing customers to competitors that are doing more effective marketing on the web. To be sure you know who your real competitors are, you need to know: “What are the top keywords people use in their searches for your products or services?” Only then can you do searches yourself and see who has the top listings, both organic and paid.

2. What key words are competitors using for their SEO?
By SEO, we mean their rankings in the organic listings of search engines. SEO stands for Search Engine Optimization. A good SEO expert can identify the exact words (phrases) that people use in searching for your products or services. Knowing which are the most popular is vital in today’s world of business.

3. How many back-links do your competitors have?
Back-links are a major factor for natural rankings. These are links back to your website, found on other websites. Both the quantity and quality of these links are important to your organic rankings in the major search engines. Knowing how many back-links you have, versus your competition, tells you where you are in relation to them.

4. What key words are competitors using in their online paid ads?
One thing about business people; they generally won’t waste much money on ads that don’t work. Starting with the top keyword phrases for your business, an expert can analyze what ads come up when searching for those keywords. This can eliminate phrases that are not popular, and help you focus on those that are.

5. Which of these key words currently get the best results?
The expert has special tools and access to public information most people are unaware of. Using such, the expert can easily determine which keyword phrases produce the most results. Knowing this for your own marketing gives you a powerful advantage.

6. Where are competitors’ ads ranking on the SERP (Search Engine Results Page)?
With paid ads, the higher one bids for a click, the higher up on the SERP that ad will appear. Noticing the actual positions of ads gives you yet another advantage in the marketing process.

7. How much are they paying per click for each keyword?
Additionally, it can be discovered how much each competitor is paying per click. Knowing what keywords are the most affordable makes your online ad campaign that much better for you. High-cost keywords can be avoided, and low-cost keywords can be used instead.

8. How much are your competitors actually spending on paid ads?
It can be discovered how much each competitor is paying altogether per month. Knowing what you are up against makes winning much easier.

A professional Competition Analysis gives you the inside data about your competitors’ online marketing. It reveals their strengths and weaknesses. Doing any type of online marketing, without this inside data, is more guesswork than anything. Why guess any more? Get the data and start winning back lost customers.

For more information about a Competition Analysis, call; (727) 607-3300, or email dan@profitgate.net

ProfitGate worked magic on our website! Dan and Julie covered all the bases, and even though we don’t talk tech, Julie walked us through everything, sometimes two or three times! We are so pleased with our website and have gotten rave reviews from clients and candidates. In the competitive world of Executive Search, you have to set yourself apart. We believe we accomplished some of that with a user friendly site that works proactively for our candidates. We love our website!

– Leonard A. Schwartz

ProfitGate worked magic on our website! Dan and Julie covered all the bases, and even though we don’t talk tech, Julie walked us through everything, sometimes two or three times! We are so pleased with our website and have gotten rave reviews from clients and candidates. In the competitive world of Executive Search, you have to set yourself apart. We believe we accomplished some of that with a user friendly site that works proactively for our candidates. We love our website!

- Leonard A. Schwartz

Thank you Profit Gate for helping us get our ecommerce site up and running. We had tried twice before to do it on our own without success. We needed a lot of help and Julie and Sandra really came through for us. We have always been a small, regional distributor, now we have the same exposure as the big guys and are selling our products all over the country.

- Jim Oman

After many months of trying to decide if I was ready to take the plunge into opening an online store I finally felt it was time to take my business the next level. Dan, Julie and Sandra at Profit Gate were all very instrumental in helping me make this decision. I had an existing website that was very lackluster, Julie redesigned my website and added a shopping cart feature that is just exactly what I was looking for. Thanks to everyone at Profit Gate!

- Robert Quick

With a web site like ours, that is not the more common type of information, Profit Gate did a great job and was very patient when dealing with our technical aspects and wants. Whenever I need changes from simple to more complex, they are ready to get it done and make great suggestions along the way. High marks for them indeed!

- Art Galietti

Your knowledgeable and courteous personnel suggested ways to draw customers to the new web site. Profit Gate provides a professional design, web support as needed, and we have found they are “tweaking” the content continuously. We appreciate the time you have spent putting the Web Site together. We have had a crazy summer and I would not have had the time to work on any design and, even if I had, it would not look professional. Thank you,

- Becky Ware

Although my website looked decent before, Profit Gate has definitely made our company look much better! Their professional staff captured exactly what I wanted and brought it to life. Best of all, the fee for doing this was considerably less that I’d expect for such high quality work.

- Bob Circosta

We just want to tell you that we got our first lead from the new website yesterday! They have inquired about a new pool with outdoor kitchen and fireplace. Thank you again! This new website is exactly what we needed!

- Sharon Michel

I really felt confident that Profit Gate could design the website I needed to help drive new business. As I saw the website progressing, I was blown away at how nice it was. Since the completion, we have received very positive customer feedback as well as an influx of new customers. I am very happy with the website and the job done by Profit Gate technical personnel.

- Paul Dietrich

I have been a loyal customer to Profit Gate since 2006. The personal attention and support they have given us is great! They have helped us with a very affordable search optimization program. Profit Gate created a pay per click program as well as natural rankings that have given us first page rankings on Google. For our industry specific products like fasteners for the metal roofing and building industry, this has been very productive. In addition to many US clients we have developed we are now shipping these products to most of the islands in the Caribbean and Canada. This is all due to the search optimization Profit Gate has done for us. I would highly recommend them to any business that is looking to grow and gain visibility for their products!

- Greg Hoffstetter

From start to finish Profit Gate made it easy to increase our business with a very upscale website. Everyone asks “who did your web site?” We tell them “only the best, Profit Gate!

- Barry Nierengarten

Profit Gate has done several web sites for our company and we feel they deliver extraordinary value while providing excellent customer service and a great looking end product. We wish to thank Dan Lewis and his team for all their hard work on our latest project at SnoJax.com. Keep up the good work!

- Brion McMullen

Contact Information

Profit Gate Web, Inc.
13575 58th Street North #249
Clearwater, FL 33760
Text or Call: (727) 607-3300

Connect with

Copyright © 1999 – 2024 by Profit Gate Web, Inc. All Rights Reserved.

Site designed and managed by Profit Gate Web, Inc.