Social media marketing is a process of gaining visitor traffic to your website through social media sites.
Why would a search marketer care about social media? How does your Search Engine ranking relate to Social Media Marketing? The two are actually closely related.
Discovery (of new web content) is a key search engine activity. Social media often feeds into that discovery of new content, as it is linked to your website (or should be anyway).
Social media can also help provide links that tend to support SEO efforts. Many people also perform searches at social media sites to find social media content.
Your “social connections” may have an impact on the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.
The idea of Social Media Marketing is to create postings on social sites like FaceBook, Twitter, etc., that are interesting enough for some people to share with their friends.
Businesses will do better at this if they encourage interaction on their social pages. Invite friends, associates, family, anyone you can, to post comments or testimonials on social sites.
To see results with Social Media Marketing, you will need patience. It can take many months, or even years to accumulate a high level of “social presence” on the Internet. The good news is: the same is true for your competition. What are you waiting for?