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16 Aug 2012

Facebook Stock Drops

Snippet from “As first ‘lockup’ ends, Facebook stock drops 5 percent” by Don Reisinger “The first of Facebook’s “lockups” has expired, meaning that insiders can start selling their stock. But so far, it appears that a flood of shares and a plummeting share price aren’t in the offing for the social network. In early-morning trading today, Facebook shares started out down about 5 percent to $20.15. It’s by no means a reassuring performance, but things could have been much worse. Today, 271 million shares were freed from their lockup, allowing insiders included in that grouping to sell as many of those pre-IPO shares as they’d like. However, because Facebook’s stock price is so low — it went public at $38 — it’s believed that many insiders are hoping for a turnaround before selling their shares.” References: Full Article by Don Reisinger

16 Aug 2012

Fingerprint Sensors in Apple Products?

Well, Apple certainly makes a splash when it comes to their latest additions or ideas. Snippet from “Apple wants fingerprint sensors in its products” by Roger Cheng “The next big Apple feature could be a 2D fingerprint scanner. Back in July, Apple licensed technology from AuthenTec to commercialize 2D fingerprint sensors for use in or with Apple products, according to a filing with the Securities and Exchange Commission made yesterday. Apple has already said it has agreed to buy the security technology provider for $356 million, though the deal still needs shareholder approval. Apple has a history of acquiring companies for their unique technology. Siri, for instance, was acquired and not developed internally.” Interesting read. Click here to read the whole article by Roger Cheng. You can find more interesting articles at: www.news.cnet.com

09 Aug 2012

Helpful SEO Tools

Because I am such a nice person, I am including a list of FREE helpful tools for your reference. Keyword Tool by Google Useful for researching keyword ideas For analyzing competition and the amount of searches for keywords Rank Tracker by SEOmoz.com Allows you to the check the ranking(s) for up to 5 keywords per day Multi-Rank Checker by iWEBTOOL.com Lets you check domain’s PageRanks in bulk Fiddler Web Debugger by Fiddlertool.com Allows you to analyze the communication between an Internet Browser and servers Google Analytics — a must Gives detailed reports on traffic, behavior, funnel information, and much more Google Webmaster Console Gives information such as crawling rates, backlinks, PageRank, and much more XENU’s Link Sleuth by Tilman Hausherr Functions as a “spider bot” and allows you to determine if your site has broken links, redirect errors, endless loops, and more

09 Aug 2012

Glossary of Marketing Terms

Instead of explaining all the terms in my posts after I use them, here is a list of common terms for your reference. Areas (of a Web Page) Most search engines assign varying degrees of importance to the location of your keywords on the page. Factors such as frequency, total words, weight, and prominence by “Area” are vital to your search positioning efforts. Some areas can only be seen when you view the HTML source code for a page. The area will have a begin tag such as < TITLE >, and an ending tag such as < /TITLE >. The ending or closing tag will always have the added slash character in it. To view the HTML coding for the page you’re analyzing, use your favorite HTML editor. With some editors, like Microsoft FrontPage, you’ll need to click on the HTML tab to view the actual tags behind the WYSIWYG (What You See Is What You Get) screen. Example of a complete page which…

08 Aug 2012

Fundamentals of Search Engine Optimization

Lets start with the numbers first. Currently there are three search engines that dominate the search market: Google, Bing, and Yahoo. Google is the king at the moment, covering about 2/3 of all searches in the US, with Bing and Yahoo taking the other third. Now imagine this, according to Searchengineland.com in 2010: there were 34,000 searches per second on Google, 3,200 for Yahoo, and coming in at a distant third is Bing with 927. Pretty amazing numbers! Those statistics should tell you that you should begin your optimization of your web pages towards Google first, then consider making changes to get higher rankings for Bing and Yahoo. Before I give you some suggestions, I need to relay another statistic. According to seomoz.com, “Each year, Google changes its search algorithm up to 500 – 600 times. While most of these changes are minor, every few months Google rolls out a “major” algorithmic update that affect search results in significant ways.” 500-600 times?!?!?!?!?!? How do I keep up that?!…

06 Aug 2012

Choosing the Right Keywords

The single most important step for developing the marketing for your website is the keyword choices. Questions to Consider: What products or services does your business provide? Who is your target audience? What are your goals? After you take some time to answer the questions above, start brainstorming a list of all the keyword possibilities that come to mind. Try to come up with about 20-30. Now the next step is to break down those keywords into groups by analyzing their competition, searches, and average CPC (if your interested in an AdWords campaign). For those unfamiliar, CPC stands for cost-per-click. Remember, just because you think of a keyword that relates to your products or services doesn’t mean the public actually searches for that specific keyword or phrase. A useful tool that I typically use is Google’s AdWords Keyword Tool. Try entering one of the keywords you came up with and see the results. You’ll see the competition (low, medium, high), the number of global searches, and local searches (e.g. US searches) per month….

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