Blog

03 Jul 2014

Profit Gate Announces New CEO!

From: Dan Lewis To: All Profit Gate Clients June 9, 2014 Profit Gate Announces New CEO! As you may know, I have served as both President and CEO of Profit Gate since it was founded, 15 years ago. Recently, I have decided to focus on being Profit Gate’s President. Effective May 1, 2014 I have promoted Sandra Zayas to the position of CEO and Partner at Profit Gate. After three years of outstanding performance as its Office Manager, she has proven herself to be a very effective team leader. During her time at Profit Gate, Sandra has not only handled Reception, Accounting, and Admin duties. On top of all this, Sandra has succeeded in learning how we build websites, and manage their marketing programs. Most importantly, Sandra has consistently proven that she has the same commitment to serving clients that I have always had. Her attitude is – do whatever it takes to help our Clients make more profit. I would like to assure every…

05 May 2014

Major Web Design Trends For 2014

It’s always good to know what the most important trends in web design will be each year. For 2014, it seems the consensus among website design pros will likely fall under the headings of responsive design, simple design and storytelling design.Responsive Designs (Mobile-Friendly). If you own a small business, this will be the most important trend for you to understand. That’s because our whole country is “going mobile” very fast! If your site does not perform well on smart phones or tablets, you will be losing more and more business as the year rolls on. This will also impact your rankings in Google, since Google measures the duration of visits to your site, and penalizes sites that have short durations. Making your website responsive is not easy. It requires a professional that knows what works best on smartphones, tablets, or desktop-size screens, and includes the elements that make for the most seamless and enjoyable format. Simple Designs. With all the over-complicated websites there are online,…

06 Mar 2014

Improving Your Google PageRank (and rankings)

PageRank (PR) is an algorithm used by Google Search to rank websites in their search engine results. PageRank was named after Larry Page, one of the founders of Google. PageRank is a way of measuring the importance of website pages. According to Google: PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites. PR is expressed as a single digit number, from 0 to 9, with 0 being the lowest. Google itself is a 9. To find out what your PR is now, get this PageRank Extension for Chrome browsers. For IE browsers use this Toolbar. For Firefox browsers use this Addon. WARNING! There are “black hat” methods of gaining thousands of links overnight, at minimal cost and time. Google has recently been issuing severe penalties to sites using such tactics. Beware. Be smart….

30 Dec 2013

Google Hummingbird Update

As Google turned 15 years old, it quietly replaced the ‘engine’ that runs its search functions. They call it Hummingbird – because it’s fast and precise. Although it has some new features, most of the old Google engine remains the same. It is estimated to have effected about 90% of all websites’ rankings, but only slightly. So what’s new with Hummingbird? According to Google, Hummingbird has changed the basis of how it searches. The old engine searched for “keywords”; the new one searches for “concepts”. Here’s an example – suppose you searched for “closest store to my house selling Motorola TVs”. The old engine would look for web pages having the keywords; closest, store, house, selling, Motorola, TVs. Most likely, this would give you stores all over the country that have such products. But, with Hummingbird, your search would find web pages for stores physically close to your address (assuming you give your address to Google somehow) that sell those TVs. Hummingbird looks at your…

30 Sep 2013

Google AdWords; Do They Work?

September 2013 By Dan Lewis – Bio We’ve all seen those paid ads on Google, the ones in the lightly colored top and right column of the results page. The question many have is, “Do they work?” The short answer is yes, and no… which leads us to the longer answer. The truth is, yes, they work, but only if – a) they are managed by someone who knows how to use them, and b) the budget is sufficient within your given industry. If either of these is ignored, the money spent may not be recovered in new sales. Let’s elaborate on these two factors.   Managing the Ad Campaign Like anything else, it takes some experience to get good at using Google’s AdWords. One can waste a great deal of money by making mistakes. Here’s a simple example: an amateur sets up the campaign so that when people search for the company (by name), the ad is triggered. But the company already has a #1…

27 Aug 2013

How Web Designers Tune Up Computers

When you are designing websites, the last thing you need is a slow computer. The programs used in building website are rather large, complex systems and can tax most any computer. Programs like Dreamweaver (the preferred webpage editor) and Photoshop (one of the most popular image editors) use a lot of system resources. Smart designers will therefore take a little time, now and then, to give their machine a tune up. One of the coolest tools to make a tune up fast and easy is called CCleaner. Although they have a Professional version for $24.95, the regular version is free! You can get yours here; www.ccleaner.com and it does all these things – For your computer system; Windows – Empties Recycle Bin, removes Recent Documents, Removes unneeded temporary files and Log files. Registry Cleaner  – Advanced features removes unused and old registry entries that can slow down performance. For your browsers; Internet Explorer – Removes unneeded temporary files, history, cookies, Autocomplete form history, index.dat. Firefox – Removes unneeded temporary files, history, cookies, download…

20 Aug 2013

How to Reduce Your Spam

Here at Profit Gate’s hosting service, we have a Spam Filter called “Spam Assassin”, right on our servers. This filters over 90% of all spam before it reaches our clients (and me). Even so, there is so much of this annoying junk on the net, that even the 10% getting past our filter is sometimes too much. When I saw over 100 spam emails a day, I got mad. How mad? Mad enough to DO SOMETHING ABOUT IT. If you’re with me on this, and mad enough to invest a little of your time, read on. By spending 15 – 20 minutes a day for several days in a row, I managed to cut my spam down to 20 or 30 a day. What a difference! (Forget about stopping all of it – that ain’t gonna happen, sorry.) There are two types of “spam” emails – the legal and the illegal. You can greatly reduce your level of spam by attacking these systematically. But each type of spam…

12 Aug 2013

U.S. Web Design Industry 2013

August  2013 By Dan Lewis – Bio From 2008 to 2013, the Web Design Services industry has exploded due to the increase in broadband connections and the rise of mobile users. In addition, there has been a rise in demand for web services caused by a shift in business behavior toward using the Internet versus other media in their marketing. And, with the proliferation of smartphones, the demand for mobile-friendly websites is growing very fast. According to IBISWorld, the Web Design Services industry revenue has grown to over $20 Billion a year, and is increasing by an average of 2.7% annually. While there are some large corporations involved in this industry, small companies and freelance people dominate the majority in the U.S. The total number of web design businesses in the U.S. is currently at 116,528. The total number employed is 207,419. That means the average company in this industry employs less than 2 individuals. Over the next five years, IBISWorld estimates a continued growth…

01 Jul 2013

Web site or Profit site?

Are you considering building or upgrading your website? Well, building a website is not that difficult. Creating a website that makes money – now that is difficult. Why do you suppose over 95% of all business websites fail to make a profit? Maybe there is more to this than people think. Perhaps it’s not a website you actually want – perhaps what you really want is a profit site (a website that makes profits). These days, there are little kids building websites every day. There are page-building “wizards”, programs like WordPress, and thousands of “web designers” in every town. Websites are now – a dime a dozen. So how does one get a profit site? It’s not easy. (If it were easy, everyone would be rich!) A profit site is the result of a web designer and a search engine expert putting their heads together while building a website. The site must be built with both people and search engines in mind. It does have to…

22 Apr 2013

How Important Are Domain Names?

Last week, I went to do some banking online but wait – the Regions website was offline! How could this be? I tried several more times without success. What I saw instead of their website was the Network Solutions expired domain page (a sort of advertisement for Network Solutions domain service). Later that day, I read in the news that Regions had neglected to renew their domain name; regions.com. See Regions’ apology on their FaceBook page. Since I work for a Clearwater web design company that also sells domains, hosting, and marketing services, I have seen this happen many times in the last 14 years. I was, however, surprised to see such a large (and otherwise very well-run) company make such a major mistake.  You see, when they let their domain expire, their website could no longer function. A website will go offline at midnight on the day of expiration. If this happens, even should you renew it the next day, it could take up…

For More Information - Call (727) 585-3850