Blog

22 Jan 2017

Profit Gate Reinventing Itself

      By Dan Lewis, President   After so many sweeping changes in web technology and internet marketing in the last decade, I’ve decided that it’s time to reinvent Profit Gate. This year, we are making a number of major improvements to our company that will enable Profit Gate to remain very competitive by providing leading-edge services. These changes will not affect the usual prices or services for existing Profit Gate clients. Some of the changes in the new Profit Gate will be – a new corporate image, a new logo, an expanded Video Production Service, and a new website. I have also given us a new name: Profit Gate Web, Inc. Back in ’03, about three years after I founded Profit Gate, I knew that videos would play a key role in the internet’s evolution. I actually made our first video commercial for Profit Gate in April that year. We took that one minute video, burned it onto CD’s, and mailed it to 100 companies…

19 Dec 2016

Web Marketing Trends for 2017

If you want to stay competitive in 2017, you may want to pay attention to these trends. I remember back in 1999, a lot of business owners considered getting a website was a waste of money – since “the Internet is just a fad“. Me, I looked at the growth statistics and knew what was coming. That’s when I started Profit Gate. Web Designs For Mobile Devices The use of Mobile (mostly smart phones) will continue its growth in 2017. Not only do companies need mobile-friendly websites, the sites need to cater to those on the move. That means creating web pages that are “friendly” on a very small screen. With over half of all web traffic now done on smart phones, your company needs to ensure its website is easy to read and navigate on these small screens. Website Videos Will Become Vital It should be a no-brainer that video will soon dominate the web. After all, we all love videos and prefer them…

22 Nov 2016

Google’s Latest Update: Possum!

Part of marketing your company website is being aware of major changes in how Google works. The latest in Google’s “Zoo” of recent updates to its algorithm was nicknamed “Possum” by Phil Rozek, a well-known SEO guru. You see, many business owners think they lost their “Google My Business” listing, but actually, they are just “playing possum” (being filtered out by Google). It appears that this update focuses on Google’s Local or Map results. It seems to have diversified results and reduced spam rankings. Overall, it has affected an estimated 64% of local search results. With some companies, this change in the Local Search results is critical to their web marketing. If your business focuses on local sales, it’s important to keep your Google rankings for your keywords on page one. Here is a short recap of Google’s changes so far this decade: Feb 2011 – Panda Update Apr 2012 – Penguin Update Sep 2013 – Hummingbird update Jul 2014 – Pigeon Update Apr 2015…

14 Oct 2016

Are You Ready For a Digital Disaster?

What would your company do – if it lost all its computer files? It’s not a very pleasant thought. But it happens all the time, and for most companies without backups, its a digital disaster from which they do not recover. Fortunately, there’s a simple answer to avoid such risk of your company’s vital data. I have tested it out and found it to be reliable and inexpensive. For under $10/month, you can store up to 100 Gigs of data in a cloud system, outside of your office. And if you should need more than 100 Gigs, it’s only 10 cents per gig for more space. The company that provides this backup service has been doing it since 1994 (22 years)! There  are some things to consider when setting up your company data backup. I would be happy to discuss this with you before you commit to any backup service. Give me a call: Dan Lewis – 727-585-3850  

17 Sep 2016

Profit Gate’s 17th Anniversary

1999 – 2016 When I launched Profit Gate 17 years ago in September 1999, things were a bit different. Yahoo was the #1 Search Engine Yearly Inflation Rate 2.19% Year End Close Dow Jones Industrial Average 11,497 Interest Rates Year End Federal Reserve 8.50% Average Income per year $40,810.00 Average Cost of new house $131,750.00 Average cost of new car $21,050.00 Average Monthly Rent $645.00 Cost of a gallon of Gas $1.22 US Postage Stamp 33 cents 1 LB of Bacon $2.59 Coffee per lb $3.41 Loaf of Bread $1.49 Dozen Eggs 89 cents The big thing going on back in 1999 was the worry about all the computers when the century ended. As you know, the world’s computers were not designed to handle the year 2000 and companies were scrambling to adjust them to deal with this. A few predicted disaster, but nothing bad actually happened. Some of our clients have been with us since the beginning, many have been with us for over a…

18 Aug 2016

How Do Web Videos Affect Web Site Results?

How do web videos affect web site results? Here’s the short answer – One or more professional videos added to a web site can: improve web site rankings in Google improve the conversion of visits to sales improve your company’s public image give your company an edge over competitors that have no videos help your company keep up with competitors that do have videos But only if the video is done correctly will the above happen. Like most aspects of the web, there is more to this than meets the eye. Putting a low-quality, amateur video on a site can actually work against a company. This goes for both rankings and conversions. Factors of videos that Google considers in its rankings are; load time must be quick (how fast it downloads) meta tags tell Google more about the videos (duration, topic, video type, etc.) public responses (number of views, likes, and comments) Of course, the whole point of a video is to improve sales by…

26 Jul 2016

What Is Social Media Marketing?

   Social media marketing is a process of gaining visitor traffic to your website through social media sites. Why would a search marketer care about social media? How does your Search Engine ranking relate to Social Media Marketing? The two are actually closely related. Discovery (of new web content) is a key search engine activity. Social media often feeds into that discovery of new content, as it is linked to your website (or should be anyway). Social media can also help provide links that tend to support SEO efforts. Many people also perform searches at social media sites to find social media content. Your “social connections” may have an impact on the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine. The idea of Social Media Marketing is to create postings on social sites like FaceBook, Twitter, etc., that are interesting enough for some people to share with their friends. Businesses will do better at this if…

20 Jun 2016

What is SEM?

SEM, or Search Engine Marketing, is a wider activity than just SEO. Search Engine Marketing actually can include SEO, but more commonly has Paid Ads as its primary focus. Danny Sullivan, one of the most respected experts in Search Engine technology, made the term “Search Engine Marketing” popular in 2001. It covers the spectrum of activities involved in getting a website better visibility in the search engines. SEM may include any or all of these actions: SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals. Search engines change every year. People have learned to improve their methods of searching on these engines. With all this change happening, it is wise to consider that – any tests you have done with search engines years ago, may no longer be valid. You may want to try small tests with SEM methods to see if there are ways to improve your business.

16 May 2016

What is SEO?

When you ask some people, “What is SEO?”, they say, “Oh, that’s Search Engine Optimization.” OK, but what does that actually mean? There are many ways to explain it, and some are really not much help. Some people may even think that I have some sort of ‘magic wand’ that I wave over a website and – poof! It’s number one on Google! I ran across this great little video that explains SEO basics in about three minutes. It’s simple – yet covers all the fundamentals. Watch Video Here The video was put together by Search Engine Land, a leading daily publication that covers all aspects of the search marketing industry. I think this video shows enough that most will understand now – when it comes to SEO and getting good rankings in Google, there are no magic wands, just hard work.

15 Apr 2016

Computer Tips: Managing Your Email Account

Although most of our clients enjoy problem-free email year after year, some experience issues occasionally. The most common issue involves how the account is managed at your end. There is a setting found in the Outlook (and other) mail program that is used to “Leave a Copy of Messages on Server”. This is the problem. In Outlook, this is found under: Tools/Account Settings/Change/More Settings/Advanced tab On this Advanced Tab there is a box that one can check that tells us to leave a copy of every email on our mail server. Under that is another box to “Remove from server after __ days”. If this is not checked, then all your mail will accumilate until your mailbox is full – at which point your email system stops working. The solution is to either a) do not check the box to “Leave a Copy of Messages on Server”, or b) if you need to keep copies of mail on server, give it an expiration date by…

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