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Month: August 2016

18 Aug 2016

How Do Web Videos Affect Web Site Results?

How do web videos affect web site results? Here’s the short answer – One or more professional videos added to a web site can: improve web site rankings in Google improve the conversion of visits to sales improve your company’s public image give your company an edge over competitors that have no videos help your company keep up with competitors that do have videos But only if the video is done correctly will the above happen. Like most aspects of the web, there is more to this than meets the eye. Putting a low-quality, amateur video on a site can actually work against a company. This goes for both rankings and conversions. Factors of videos that Google considers in its rankings are; load time must be quick (how fast it downloads) meta tags tell Google more about the videos (duration, topic, video type, etc.) public responses (number of views, likes, and comments) Of course, the whole point of a video is to improve sales by…

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