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Month: December 2014

22 Dec 2014

8 Reasons to Get a Competition Analysis

There are 8 things every company should know, to prevent being overwhelmed by competitors using the web. 1. Who are your major competitors on the web – currently? If you don’t know, your business may be in danger of losing customers to competitors that are doing more effective marketing on the web. To be sure you know who your real competitors are, you need to know: “What are the top keywords people use in their searches for your products or services?” Only then can you do searches yourself and see who has the top listings, both organic and paid. 2. What key words are competitors using for their SEO? By SEO, we mean their rankings in the organic listings of search engines. SEO stands for Search Engine Optimization. A good SEO expert can identify the exact words (phrases) that people use in searching for your products or services. Knowing which are the most popular is vital in today’s world of business. 3. How many back-links do…

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