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Month: December 2013

30 Dec 2013

Google Hummingbird Update

As Google turned 15 years old, it quietly replaced the ‘engine’ that runs its search functions. They call it Hummingbird – because it’s fast and precise. Although it has some new features, most of the old Google engine remains the same. It is estimated to have effected about 90% of all websites’ rankings, but only slightly. So what’s new with Hummingbird? According to Google, Hummingbird has changed the basis of how it searches. The old engine searched for “keywords”; the new one searches for “concepts”. Here’s an example – suppose you searched for “closest store to my house selling Motorola TVs”. The old engine would look for web pages having the keywords; closest, store, house, selling, Motorola, TVs. Most likely, this would give you stores all over the country that have such products. But, with Hummingbird, your search would find web pages for stores physically close to your address (assuming you give your address to Google somehow) that sell those TVs. Hummingbird looks at your…

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